Thursday, April 15, 2010
should we study pop culture?
Popular Culture is more that just primetime television and Hollywood drama. It is political, it is rhetorical, and it is ambiguous. We should study popular culture because it allows us to look deeper into the meaning and messages portrayed by the media. Popular culture looks into why something is created by television networks, and popular culture also examines how networks get out the message they want the viewer to learn. There is obviously a reason why news is covered with a bias, and this is because networks have their own agendas. Popular culture also gives a structured and organized way to examine text, graphics, and images. The study of popular culture is done rhetorically. It is a practice not series of steps. There are several different theories developed to help us examine a text. Some of these theories include Media Centered, Narrative, Dramatic, and Feminine. Aristotle is the father of rhetoric, and he gave us the Neo Aristotelian Approach to study. He believed that public address was worthy of study. This was mostly public speaking during his time. It is a good approach because it is insightful to political issues. It also has a clear goal set. There are burdens with the Neo Aristotelian Approach. It is exclusive and it misses symbols. It also is not very indicative of popular culture. It does not give enough research to develop quality study. Aristotle died thousands of years ago, and his work still lives. He was way ahead of his time. He was a brilliant man.
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