the culture of cool and children consumers

so i wanted to use this 30 second clip http://www.youtube.com/watch?v=VtMji36lOQM to get a point across. since the early 90's, sprite has learned to appeal to a younger audience. i know we talked about this in class but i decided to put my own spin on the subject.

Sprite's slogans in the 1960s and 1970s ranged from "Taste Its Tingling Tartness," "Naturally Tart," and "It's a Natural!" then in 1987 marketing ads for the product were changed to cater to the demographic of teenagers. "I Like the Sprite in You" was their first long running slogan as heard in the clip. they knew then, that children are the biggest consumers that you can have. as we heard in class, Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. not to mention, Teens in the US spend around $160 billion a year. so in showing those kids the advertisements, the kids will show and bug thier parents, which in turn, causes them to buy said product. "I Like the Sprite in You" was another way of saying, i like the cool in you. sprite became the adjective of cool. and cool, then became the definition for sprite.