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I thought that the movie we watched the other day in class was very interesting. I found it to be very true, we are a society based on brands. They are a huge form of advertising in our culture and they are everywhere. Just look at Times Square, it is one big advertisement.

Many corporations and companies pay athletes and celebrities millions of dollars to be in ads and wear their products. The exposure causes millions to buy their product and be billboards themselves. Most have a celebrity that they look up to and are more likely to buy something if they see it on that celebrity.

For little girls it is usually Miley Cyrus, for sports fans it is Tiger Woods or Peyton Manning and the list could go on forever. It just goes to show that in a culture that would like to pride itself on individuality we are just a bunch of followers.

It is almost impossible not to own something with a brand on it. Most girls own North Faces and Uggs (I do, but give me a break, I live by Chicago-it’s cold!) and most guys have shopped at Abercrombie or American Eagle. It’s hard to avoid the inevitable. We are all going to buy stuff that is branded. Maybe because our best friend is wearing it, maybe because or favorite celebrity is wearing it or maybe just because we like it.

The movie did a good job of putting clips together that depict the lives and trends of today’s youth. It was interesting to see it from another perspective and just a little bit disturbing.